Digital marketing for your Sitter services

Think of Your Housepawty Profile as Your Own Little Shop Front đŸŸ

You’re not “just a sitter” on Housepawty – you’re a tiny, portable, personality-packed brand. Your profile page is your shop front. It’s where your dream humans walk past, window-shop, and decide:

“Yes. That’s my person. Please come live with my dog.”

Here’s how to use the tools on Housepawty to actually sell your services, not just list them.

1. Decide: Who Are “Your” Humans?

Not every pet parent is your pet parent. And that’s a good thing.

Ask yourself:

  • Do I love anxious rescue dogs who need calm, quiet humans?
  • Am I best with high-energy pups who want beach runs and adventure?
  • Do I adore older cats and tidy homes with detailed instructions?
  • Do I click with young families who travel often and want regular updates?

Once you know your “people”, write your profile for them, not for everyone.

Example:

  • Instead of: “I love all animals and I’m very responsible.”
  • Try: “I’m a calm, stay-at-home sitter who’s perfect for nervous rescues, older pets, and humans who like detailed updates and tidy kitchens.”

2. Use Your Words Like a Shop Window

Your profile text is how people feel your vibe before they even meet you.

Your headline

Make it specific + personality-rich:

  • “Work-from-home sitter & professional cat cuddler”
  • “Active dog-walker who loves beach runs and couch snuggles”
  • “Neat-freak plant-watering, pet-spoiling homebody”

Your main bio

Show who you are and how that helps their pet:

  • Sprinkle in character words: calm, bubbly, meticulous, playful, organised, outdoorsy, homebody.
  • Connect it to benefits:
    • Calm → “I’m very calm and patient, which works beautifully with shy or anxious pets.”
    • Bubbly → “If your dog loves fun, chatter and silly voices, we’re going to get along great.”
    • Meticulous → “If you like colour-coded feeding charts and photo logs of meds, I am your person.”

Avoid vague fluff like “I’m great with animals” and “I’m very responsible”. Everyone says that. Say how you’re great and what responsibility looks like.

3. Let Your Pictures Tell a Story

Photos are the quickest way for humans to “feel” you.

Aim for a small gallery that quietly answers:

“What would it feel like to leave my home and animals with this person?”

Must-have shots:

  • Clear headshot
    • Natural light, no sunglasses, no party pics.
    • Expression that matches your vibe: gentle smile, bright and bubbly, calm and grounded.
  • You with animals
    • You on the couch with a dog, scratching a cat under the chin, brushing a pup, or chilling in the garden.
  • A “this is how your pet’s day will look” shot
    • Reading with a cat on your lap.
    • Working on a laptop with a snoozing dog nearby.
    • Out on a walk, lead in hand, relaxed and present.

Think of it like a mini comic strip:

  1. This is who I am.
  2. This is how I treat animals.
  3. This is the energy I’ll bring into your home.

If your personality is:

  • Calm & serious → soft, uncluttered backgrounds, neutral clothes, gentle expressions.
  • Bubbly & playful → big smiles, colourful clothes, fun moments with pets.
  • Meticulous & organised → tidy environment, maybe a photo of you writing notes, measuring food, or organising pet supplies.

4. Use Pricing as a Smart Marketing Tool (Not Just a Number)

On Housepawty, your price isn’t only “what you cost” – it’s part of your story.

a) Set a base rate that matches your vibe & value

Higher isn’t always worse – it just needs to make sense:

  • More experience, special skills (meds, reactive dogs, early mornings) = higher base.
  • New sitter, building reviews = slightly more accessible to start.

Explain your pricing in your profile:

“My rate reflects that I’m at home most of the day, send regular updates, and focus on one home at a time.”

b) Play with seasons & specials

Think like a real shop owner:

  • Peak season rules
    • December / school holidays:
      • Set minimum stay lengths (e.g. “In December I only accept bookings of 5 nights or more.”)
      • Adjust your rate to match demand and effort.
  • Black Friday / special promos
    • “Black Friday: Book any December stay of 7+ nights and get 1 night free.”
    • “Winter Long Weekend Special: Discounted rate for 3-night housebound cuddle marathons.”
  • Repeat human perks
    • “Returning families get a loyalty rate or a free extra walk.”

You can:

  • Update your rates as the seasons change.
  • Use your description to explain any special offers or minimums clearly so humans know what to expect.

5. Package Your Services Like Products

Don’t just sell “house sitting”. Think in terms of packages:

  • Standard Stay
    • Overnight, feeding, basic walks, updates once a day.
  • Premium Pamper Stay
    • Extra walks, training reinforcement, more photo/video updates, plant care, light errands.
  • Work-From-Your-Home Stay
    • If you work remotely, emphasise that you’re home a lot: great for anxious pets and security-conscious humans.

Describe each “product” in your profile so people can self-select:

“If you’ve got a high-energy dog who loves attention and long walks, choose my ‘Adventure Buddy’ stay. For quiet homes and older pets, my ‘Couch Companion’ option is perfect.”

6. Make It Easy for People to Book You (Hello, QR Code 👋)

You don’t have to wait for Housepawty to send you humans. You can send humans to Housepawty.

From your sitter page, you can:

  • Generate or screenshot a QR code that links straight to your profile.
  • Save it on your phone, print it on a small card, or add it to:
    • Your WhatsApp profile picture
    • Instagram bio
    • A little card you leave at your vet, local cafĂ©, dog park, groomer, or coworking space

Then when someone says, “Do you do house sitting?”
You can literally say, “Yup – scan this, you can see my reviews, prices and book me right now.”

That’s your mini shop front
 in your pocket.

7. Quick Profile Glow-Up Checklist

Before you log out, check:

  • My headline sounds like a person, not a robot.
  • My bio speaks to a specific kind of pet parent.
  • My photos clearly show my face, my vibe, and me with animals.
  • My pricing makes sense for my experience and season.
  • I’ve mentioned any minimum nights / seasonal rules.
  • I have at least one fun “special” or package to talk about.
  • I’ve saved or printed a QR code to my profile so I can share it quickly.

Housepawty gives you the tools - profile, photos, pricing, promotions, shareable link.
Used well, they’re not just admin. They’re your brand.

Make your page feel like a place your ideal humans are excited to “walk into”


and let them see exactly why you are their kind of Good Human. đŸ¶đŸ’›

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